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Top related persons:
IPG - 4 IPG Mediabrands - 2 Daniel Ek - 1 Publicis - 1 Joe Rogan - 1 Michelle Obama - 1 Dawn Ostroff - 1 PubMatic - 1
Top related locs:
North America Spanish Asia Pacific Mediabrands Snowflake Wall Silicon
Top related orgs:
UM - 2 Business - 2 Spotify - 1 Lyft Media - 1 WPP - 1 Omnicom Media - 1 Omni - 1 HSBC - 1

Search resuls for: "IPG Mediabrands"


9 mentions found


☆ Spotify plans to split with its longtime ad agency as it looks beyond music streaming for growth
  + stars: | 2023-11-17 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +2 min
Spotify is quietly looking for a new ad agency to handle its media planning and buying as it takes steps to broaden its business beyond music and podcasts and push further into performance marketing. The audio streaming company is planning to part with its global agency of record since 2017 , ad holding company IPG Mediabrands' UM, according to two knowledgeable sources. Spotify shared a statement saying: "Today, UM is Spotify's agency of record. In October, Spotify posted an operating profit, its first since 2021, as user and advertising growth along with price hikes boosted results. Spotify has since pivoted away from heavy spending on podcasts and made some of its shows available on other platforms to spur audience growth.
Persons: Daniel Ek, Publicis, Joe Rogan, Michelle Obama, Dawn Ostroff Organizations: Spotify, UM, Business Locations: North America
☆ Meet 13 firms that are helping retailers cash in on the $130 billion retail media market
  + stars: | 2023-10-27 | by ( Lauren Johnson | Lara O'Reilly | Ryan Joe | ) www.businessinsider.com   time to read: +1 min
Two years ago, it started building a new tech platform called Convert, and officially launched it this year. Convert helps retailers who sell ads ensure their inventory is available to as many advertisers as possible. This provides more competition for ad slots, so retailers get a fair price for their inventory. PubMatic's technology also helps retailers sell to smaller advertisers as well. PubMatic's Convert provides a portal for those smaller advertisers to log on and manage their retail media buys.
Persons: PubMatic, Rajeev Goel PubMatic, IPG, Peter Barry Organizations: Lyft Media Locations: Spanish
☆ Uber is moving its $600 million ad account from WPP to Omnicom
  + stars: | 2023-09-27 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +3 min
Uber is switching its $600 million ad buying business from WPP to rival Omnicom, according to two people familiar with the matter. Uber began a competitive pitch for its media business in March. Florian Adamski, Omnicom Media Group CEO, said in a statement that its agencies would make its "strategic data capabilities" central to its work for Uber. Omnicom media agencies have notched up a handful of sizeable wins since the beginning of July. New business has included the $585 million Beiersdorf account, the $150 million global HSBC business, and the $150 million brief from lottery operator Allwyn Entertainment, according to marketing industry tracker COMvergence.
Persons: Omnicom, WPP's, Uber, IPG Mediabrands, David Mogensen, Florian Adamski, WPP's GroupM, Adweek, IDComms, It's, Sean, Diddy, Combs Organizations: WPP, Omnicom Media, Omni, HSBC, Allwyn Entertainment Locations: Asia, Pacific
☆ Ad giant IPG merges embattled data unit Kinesso with media agency Reprise after major shakeup
  + stars: | 2023-09-21 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +3 min
Ad giant IPG has officially figured out what to do with its embattled data and technology unit Kinesso, which went through a massive shakeup over the summer that saw many of its top execs depart, as Insider first reported. Kinesso has now been merged with Reprise, an agency within Mediabrands, IPG's group of media-buying agencies. "We're trying to create an end-to-end media engine that fuels the rest of IPG Mediabrands," Martin told Insider. But the areas where the new KINESSO specializes in — like data expertise, technology, and AI — are expected to be a means for growth. KINESSO has about 6,200 employees, roughly a third of the 18,000 staffers Mediabrands has across its global network.
Persons: Kinesso, Jarrod Martin, IPG, Martin, Eileen Kiernan, Kiernan, Philippe Krakowsky, it's, Mediabrands Organizations: Reprise, UM, Initiative, Revenue, Bank of America Locations: Mediabrands
☆ SIGN UP NOW: Experts discuss the evolving role of retail media and the challenges of brand advertising
  + stars: | 2023-08-22 | by ( Business Insider | ) www.businessinsider.com   time to read: +2 min
On September 19, Insider is hosting "A New Era of Retail Media," a free virtual event at noon ET featuring speakers from Snowflake. Retail media experts will share skills and strategies brand owners can use to expand their advertising reach. Combining robust first-party data on shoppers, exclusive inventory, and engaging ad formats, retail media is now the third-largest digital channel in the world. Insider's virtual event, "A New Era of Retail Media'' presented by Snowflake, takes place on Tuesday, September 19, 2023, at noon ET. Speakers include:Kristi Argyilan - Senior Vice President, Albertsons Media CollectiveGlen Conybeare - Executive Lead, Retail Media, IPG MediabrandsErin Foxworthy - Industry Principal, Agencies & Advertisers, Snowflake Inc.We hope to see you there!
Persons: Snowflake, Lauren Johnson, Kristi Argyilan, IPG, Erin Foxworthy Organizations: Retail Media, Retail, Business, Service, Albertsons Media, Industry, Snowflake Inc Locations: Snowflake, Wall, Silicon
☆ IPG Mediabrands 'privacy alert' says clients should 'consider' a pause on Google ads product
  + stars: | 2023-08-17 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +18 min
Google has disputed the Adalytics report, with a spokesperson describing it in a statement to Insider as "deeply flawed and misleading." An IPG Mediabrands spokeswoman said it was not accurate to say the agency was recommending a pause on any Google product. "What worries me about this Adalytics report is that Performance Max campaigns have allegedly been observed to run on made-for children inventory," Schreurs said. The article also refers to research undertaken by 3rd party (Adalytics) and the Adalytics report also mentions the following IPG/MB clients: 1. GAF For several of the above clients, the Adalytics report references that IPG/Matterkind placed the ad.
Persons: Max, IPG Mediabrands, Adalytics, wasn't, IPG, Ruben Schreurs, Schreurs, Edward J, Markey, Marsha Blackburn, Dyson, Matterkind, Biden's Organizations: Google, YouTube, The New York Times, Federal Trade Commission, COPPA, Republican, New York Times, Brand, Adalytics, NY Times, BMO, BMW, Nike, Intuit, Honda, FTC, United States, Association, MFK Locations: Massachusetts, Tennessee, United, MFK
☆ These 4 industries will determine whether US advertising revenue will start to recover this year, according to IPG Mediabrands
  + stars: | 2023-03-27 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +3 min
The second half of 2023 is "guaranteed" to be better than the second half of 2022. US ad revenue grew 6% in 2022, but spending massively slowed during the second half. If Magna's predictions for a 2023 ad spend recovery come true, it will be led by automotive, entertainment, travel, and insurance, within the finance industry. However, improvements in the auto industry is steering some recovery in ad spend from parts of the finance industry. Still, Letang expects comps in the second half of 2023 to be much better than the dismal second half of 2022.
☆ IPG Posts 3.8% Organic-Revenue Growth, Flags Tech-Sector Challenges
  + stars: | 2023-02-09 | by ( Megan Graham | ) www.wsj.com   time to read: +3 min
Interpublic Group of Cos. reported organic-net-revenue growth of 3.8% for the fourth quarter, saying that growth continued—albeit at a slower pace—despite a more cautious marketing and media environment due to macroeconomic and geopolitical factors worldwide. Net revenue in the fourth quarter of 2022 was $2.55 billion, relatively flat when compared with the fourth quarter of 2021. For all of 2022, IPG reported organic-net-revenue growth of 7%. “As expected, growth slowed in the fourth quarter, consistent with global macroeconomic and geopolitical crosswinds which we are all aware of,” Chief Executive Philippe Krakowsky said on the company’s earnings call Thursday. Earlier this week, IPG competitor Omnicom Group Inc. reported organic-revenue growth of 7.2% for the fourth quarter.
☆ IPG Joins Ad Holding Companies in Raising 2022 Organic-Growth Forecast
  + stars: | 2022-10-21 | by ( Katie Deighton | ) www.wsj.com   time to read: +4 min
Organic revenue growth, which removes the effects of currency fluctuations, acquisitions and disposals, was at 5.6%. Mr. Krakowsky told investors that the media planning-and-buying group IPG Mediabrands had seen double-digit organic growth. IPG’s more traditional advertising business, which includes its healthcare marketing agency IPG Health, fared better with organic growth of 6.7%. Its communications and experiential businesses, including agencies Weber Shandwick and Golin, posted organic growth of 7.8%. IPG’s organic growth was the weakest in the U.S., the company’s largest market, where it reached 4.4%.
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